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A relatively new entrant to the Australian sports betting market, Betr, has seen an abundance of controversy in its short time in operation. Brainchild of former SportsBet and BetEasy owner, Matthew Tripp, Betr was at one time heavily backed by News Corp, which has invested over $49 million (AUD) in the startup. This controversy has come through a number of fines by Australian regulators for what have been deemed as "illegal inducements".
Since Kiwis were legally allowed to sign up with and play at betting and gambling sites based elsewhere until mid-2025, it is natural that some might ask if Betr is available in New Zealand. Perhaps fortunately, we can report that no, Betr was only available to customers located in Australia itself. Betr was not one of those Aussie sportsbook brands that also looked to serve players based in New Zealand.
Serial Australian sports betting entrepreneur Matthew Tripp launched Betr in October of 2022, with a splashy media campaign in that country. News Corp (owner of Sky), had a one-third stake in Betr. News Corp and Betr had been interested in acquiring fellow Australian operator, PointsBet, but was rebuffed. After just one year, with substantial losses attributed to their investment in Betr, News Corp quietly divested their stake in the sportsbook provider. Betr continues to operate, and Tripp is publicly hopeful that the company can be active in the area of mergers and acquisitions in order to achieve greater scale in a difficult Australian market. There are some publications that note that Betr could be sold to another operator, but we have yet to see any indication that Betr will open up to serve New Zealand-based players.
What are the best Betr alternatives for New Zealand? |
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Based in Australia, the "Betr" brand is visible to New Zealanders, but it was not one of the Aussie brands that serves Kiwis. In your search for top New Zealand sportsbooks, know that brands based in Australia that did serve Kiwis, were not good options: |
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New Zealand Sportsbook Reviews |
| Our one recommended NZD betting site: |
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| Now NZD casino-only sites (no bookie): |
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| Aussie bookies now closed to Kiwis: |
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| Curious about other betting sites? |
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